The Local Business Advice Directory


Have An Open Mind To Local Business Advice


Here we have a dynamic blog offering information, tips and hints for a variety of Local Businesses. I have long recognised the need for a Local Business Advice Directory, wherever you are located – so here it is!



There will be general business advice to help as many business owners as possible. From time to time I will get some business owners who are operating local successful enterprises to contribute to the blog. They vary from website designers to furniture designers – painters and decorators to landscape designers. the list goes on. I really hope you will find this local business advice directory useful.

You may be wondering what is meant by Local Business! Well, it means different things to different people. In the context of this advisory blog I mean mainly small to medium sized enterprises offering products and service to the local community. How local? That’s up to you.

The local business advice directory is not restricted to online businesses only. I am looking at local businesses that have a web presence. They do not need to be selling online.

I hope you will get some benefit from this Local Business Advice Directory. If there are any particular topics you would like me to cover then get in touch through the Contact Us form. My name is Matthew and I have been involved in local business opportunities for many years now. I look forward to hearing from you.


Sep 25

Business Websites SEO Packages For Business Owners


Learn More About Business Websites SEO Packages

Continuing the theme of The Local Business Advice Directory I thought I would include some useful information about business websites SEO packages for Business Owners. Being a Local Business Advice directory it is only natural to proffer advice for local business owners. Search Engine Optimisation (SEO) is certainly a great topic to explore.

That was a video entitled: Why Do Local Businesses Need SEO? Hope you found it interesting.


SEOInclude a variety of content on your website consisting of podcasts, videos and social media feeds (from Twitter, Facebook & Pinterest for instance) to help your search engine optimisation. You’ll discover that search engines position websites with dynamic material higher on search results pages. Numerous sites make the error of believing links are the only essential consideration for their rankings.


One important pointer that you must bear in mind is that you ought to never ever republish a post at various links on your website. Google ranks pages in its search engine results page (SERP) based on quality and thinks about various links to short articles with similar content as a low quality link. Instead, utilise references to one single link.

Quality Counts In Business Website SEO


Make sure that you include viral particulars to your website if you wish to enhance your standing on the totem pole for search engines. These can include different elements such as a scores section, comments, or testimonials. Improving this aspect of your website will likewise help to enhance company’s standing and visibility.


Do not utilise trademarked terms and product names in your meta tags unless you have an arrangement to do so with the owners of the trademark. Hallmark owners are fiercely protective of their intellectual property online. They will dislike it if you utilise their terms to drive up your internet site’s search index ranking.


At the conclusion of your article, you must always supply a resource box. This box must have a job or “call-to-action” for the reader to take action over. You should also include a couple of back-links to your website and one to your sign-up page and/or your web page. Additionally, you need to include another significant link to other pages on your site. All in all Business Websites SEO Packages for business owners is a complex subject, so you just have to keep learning as you go along.


Jul 09

Great Advice For Managing A Home Business

managing home based businessMany people aspire to one day work for themselves. The best way to be successful and independent at the same time is to have a firm foundation of information. The information in the article below will help you make your own home business a success. Whatever you are involved in it always helps to have help and advice for managing a home business. So it really doesn’t matter what the business is, it could be internet based or involve physical products, our main aim at The Awtany Blog is to keep on giving you tips and advice for small businesses. So here goes…..

How To Go About Managing A Home Business

If you have a hobby such as carving wood, this can be a great skill to put to good use. Apart from selling the products that you can make, you can also, make a great deal of extra cash from offering lessons to those who want to learn. Classes can be as large or small as you want.

Make sure your web page has the capability to host an e-store. Customers like the convenience of being able to purchase an item over the internet; sometimes it is refreshing to be able to quickly get what you need without interacting with anyone. You will also be able to sell your product to people who would not have a chance to order it otherwise.

managing a home businessIt is important to set boundaries. They are crucial for those who work at home. Everyone in your life will need the boundaries, your kids, spouse, neighbours, clients, or anyone else you work or live it. These people need to know when you are working, when you will return e-mail, and when you will take phone calls, or when you are not. The better you are at setting and enforcing the boundaries, the more efficient your business, and your life will be.

A website will do amazing things for your home business. It will attract a wider number of prospects, present you as a professional, and serve as the store-front to your business. Unless you are a whiz at site design, hire someone to make your site look as professional as possible. You really don’t want to skimp on this – first impressions last.

home business officeIf your home business entails ingredients or supplies, try to purchase them in bulk from a wholesaler. Buying your supplies at wholesale prices will reduce your overhead, which should increase your profit. When you buy wholesale you may even be able to lower your prices for promotional sales, while still making a nice profit.

Make sure your computer is protected. Since it is your main way to do business and make money, you will want to make sure you don’t lose it. Keep your data backed up on a separate hard drive and install virus scans and firewalls. This way, you can be fully protected.

Before starting a home-based business and indeed managing a home business, you need to make sure that you are truly interested in the business you are considering. If it is a business that you have little or no interest in, it will be very hard to work diligently and strive for success. Many people find that if they love what they are doing, they have great success.

Owning a successful home business is something many folks would like to do. And, to succeed, you need some great advice and information on home businesses. You are going to be heading to your dream  of managing a home business when you use the tips presented here.

Jul 05

Professional Insights For Your Search Engine Optimisation

Search Engine Optimisation Of Your Website

SEOThis guide on search engine optimisation (SEO) could be an outstanding source of reference for understanding much better, exactly what optimisation of your website is really all about. You need to understand what you should include in your site, along with, just where the crucial elements need to go. These are extremely important things to consider and these tips will certainly help to address your concerns, so you understand the best ways to get started right.

Of course this is all based on the premise that your business is making use of a properly optimised website. I think it is essential that all businesses including a local business have a website rich with unique and relevant content. This blog is aimed mainly towards Local Business Owners and the tips in this article are hopefully going to both help and inspire you.

Above all else, your site has to engage individuals and keep their attention if you hope to have a successful internet business. Search Engine Optimisation methods should be meshed with strategies that focus on making individuals visit your website again and again as well as getting them to stay there for as long as possible. Focus on things that will work towards boosting your search engine position.

To urge searchers to click your website, see to it that you select a sensible and above all relevant meta tag for every page of your web site. The meta tag is the brief description that appears under your title on the online search engine outcomes page, and without it, people could not know exactly what your site is about. In effect it’s a synopsis of the content on that particular web page – very important.

Think About Using Social Media

Be extra careful when utilising your social media sites presence to enhance your major website’s Page Rank (PR). The data you supply on your social network’s pages (e.g. Facebook and Twitter bios) need to dovetail with the main keywords of your site. This establishes a relationship in between the two that can help improve the positioning of both your social media sites presence and your main website.

Ensure to have links that allow prospects to bookmark your web site on social networking websites. Word of mouth can be a substantial benefit to your site. Every time a person likes your site on a social network website, it ends up being more popular and easier to discover on online search engine. It also acts as a kind vote in your favour.

Consider Keyword Research

search engine optimisationFor search engine optimisation, keep in mind to very carefully and thoroughly research exactly what keywords you are going to place on your site. Having strong, effective keywords that relate well to your material is the very best means to draw new visitors to your site, as it will assist you to rank further up in search engines.

Produce a clear and descriptive resource section to bring in visitors and search engines to your site. A well-planned resource area makes your site look expert. It likewise gives you the look of being in a position of authority concerning your selected subject. Keeping the resources upgraded and uncluttered is also essential.

Pay Per Click Might Be An Option

In order to get the actual search volume for your keywords, you may wish to consider opening a pay per click account. The account will cost you, nothing is ever really free these days, however it might be worth it to see the genuine search volume information for your keywords, to be able to keep an eye on trends, as well as to see the effect when your customise or change your keywords. To be able to better handle your search engine optimisation, a pay per click account is a guaranteed must.

If search engine optimisation is the next course of marketing for your site online, you will want to move forward with a respected company who deals with SEO and website design. You do not want to let your optimisation efforts fail because of your lack of detail and expertise, so make use of tips like these to get a fantastic start in enhancing your website, easily and successfully. There are benefits to using the services of a specialised SEO company.  Again you have to pay for their services. You must set those costs off against the time and effort needed by you to get “up to speed” with Search Engine Optimisation in order for you to do as good a job yourself. Your call…

Jul 03

Proven Advice For Effective Email Marketing Techniques

Why Email marketing?

email marketingIf your company is not yet making use of email marketing as a main part of its advertising method, you are losing out on one of the most reliable forms of marketing there is. Email lets you reach a broad audience of prospective customers for very little cost. Read the following article to learn more.

If you are emailing possible consumers, think about following up with some video clips. You could try placing a line within your message that tells them to order now. The ending of the message might inform these individuals that they can end up being a customer promptly by clicking on the provided link.

A Quick Word Of Warning!

If you plan to take on email marketing, you have to understand you have to have the consent from all those you wish to keep on your email list. If you do not, accusations that you are spamming individuals will certainly follow, and that could cause you to lose clients.

Attempt engaging the client utilising the subject line of the e-mail. Your e-mail should grab your reader’s attention the minute it lands inside of their inbox, otherwise it could go into their trash. If you have a weak or uninteresting subject line, that is exactly what will happen to your email. So try spicing up your subject line with some creativity.

Think About The Content

Establish content that is intriguing and informative to your customer base. The message must be interesting, and not loaded with dry, dull or boring content. The recipients are most likely to read all of it the it is not too long. As they see that your content is relevant and too the point, your credibility will certainly grow.

Go Beyond Email Marketing

email marketingDo not restrict yourself just to email marketing. As you identify your core clients that trust and believe in you, see if you can get contact phone numbers and even some physical addresses. Build on your relationships by expanding your communications with your faithful core base by contacting them with these mediums in addition to e-mail. This is where you should consider the power of Social Marketing as well as email marketing.

Use the right font style for the best message. Your font style must be a sign of your design and corporate identity in the email message, and not convey signals that you don’t want to send out. Choose a font style that is easy on the eye and popular, rather than one that you believe is actually cool.

While in the opt-in procedure, make sure to request the names of your customers, particularly their first name. This way, you can tailor each recipient’s e-mail so that it addresses them individually, making your message seem more personal. This offers your e-mail communications a much better appearance and will set them apart from all the other bulk emails they receive.

Attempt follow-ups to your customers with a FAQ section. Include a link in your email that asks the recipient to visit this site to view the FAQs in order for them to have a better understanding of your company.

The more you find out about email marketing, the more you ought to recognise just how effective an advertising technique it can be. Once you start utilising email to promote your business, you will never turn back.

Just bear in mind the techniques you have learned from this post, and your email marketing project will yield terrific outcomes.

Jul 01

Tips And Tricks For Making Social Media Marketing Lucrative

Social media marketing, in terms of the internet, is the thing of the future. It is how more and more people are communicating with each other. If you have a business, regardless of whether it is a traditional “bricks and mortar” business, a web based business, or a combination of both you need a presence on these social media platforms. This article will show you how to do it successfully.

TakeTthe Time To Respond To The Feedback From Your Customers

social media marketingIf you are interested in building a successful business, you must recognise that your customers have valuable information to share. The problem most companies have is that they are all ears and no response. When customers know you are responding to their needs via their feedback, they will want to continue doing business.

Try using a social icon button in your blog post if you have your own blog. A prominently placed button makes it very easy for readers to syndicate the content on platforms such as Twitter and Pinterest to name just two. That helps you to reach a larger audience.

Today’s social media marketing is all about Web 2.0 properties, so make sure that you’re using the appropriate widgets and applications on your site. If you are using WordPress and most small to medium sized businesses these day are, then installing and activating widgets is simple to do. A widget will make it easy for others to follow you. Also, a widget allows consumers to vote on your site’s quality and re-tweet information themselves on say Twitter.

To make customers want your social media marketing, run exclusive and special events that can only be had by following you on the social media sites. When they notice deals open only to Facebook followers, for example, they are sure to give you greater attention and share the information with friends, co-workers and family.

Reach Out To Your Customers With Social Media


social mediaTake the initiative to follow your customers and reach out to them away from social media. If your customers’ have a blog and are posting about your company, engage with them and interact on their blog site. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.

Post links to other blog posts and have bloggers feature your content on their website. It’s not always possible, but worth a try. This will be more likely to work if you return the favour and if bloggers see your blog as a good way to get publicity. Make sure there is no conflict of interest between you and the blogger who is going to feature you. Obviously there is a bit of work involved in all this but worth the effort in the long term.

You can have your Twitter posts appear on your Facebook wall as well. Perhaps writing different posts might be best since your audience on Twitter might slightly differ from your Facebook friends, and Twitter is about writing extremely short posts. However, this allows you to update both websites very easily.  If this is all a bit confusing for you don’t worry. I will be posting more articles in the future going into more details about Facebook Walls and Twitter.

Consider outsourcing when beginning a social media marketing campaign. There are a number of highly qualified and experienced sources that you can use to optimise your social media marketing results. It may cost more than doing it yourself, but the potential increase in business due to their experience in social media marketing will likely be worth it. You will need to research this carefully. It really comes down to the cost of outsourcing against your own valuable time – your call!

Being successful in the world of social media has a lot to do with how you portray yourself and how active you are. There is no point getting all enthusiastic and blasting a load of activity and then doing nothing for next few months. This type of inconsistency will not work for you. The ideas presented here are all an attempt to make your business as attractive as it can be to the millions of people out there on these sites daily. Use these social media marketing ideas here to get started today.